Balancing Negatives and Positives

We leveraged four key elements to drive change. One, clearly communicate the short-term complications that can come from vaping in plain language that’s easy to understand. Two, combat common myths about vaping. Three, offer positive reinforcement in the form of tips, tricks, and resources to help navigate the quit journey. And finally, an easy, low barrier CTA asking young Mainers to enroll in our quit program via text.